We had a great time in Atlanta, people were very positive and interested in chatting about their biz, their plans and our art. That makes for much more productive (and pleasant!) meetings, and we have a wealth of snippets to show for it. Unfortunately, the downside of a busy market schedule is that we didn’t […]
Fabulous. We have just rolled in from another Atlanta gift market, and that’s the best word we can find to describe it. We had 4 solid days of back to back meetings, almost 30 in all, and every single one of them was positive and most will definitely be productive. We also had nine new […]
It’s hard to believe that a year has passed since I was looking over my unwritten blogs and wondering how to end the year. Yet here we are again at another December’s end, wondering about how to succinctly sum up what we saw, and see, happening in the art licensing biz. And, by some weird […]
Well, we did it again. Out of all the cities where I could have spent the last 5 days, you know the last one I would chose… yup, Las Vegas. But that’s where we were. Actually, if ya gotta go, Cowboy Christmas is a great time to be in Vegas. Cowboys and rodeo stars are […]
“The real opportunity, I think, is in trying to build longer arcs.” – Seth Godin Yesterday’s blog post by Seth (here) accurately hits a message we have been pushing to our artists for the last couple of years. The design cycle (time on market) has shortened while at the same time the number of competitors […]
I was directed to an interesting article recently about the rise of robotics; it made a valid case for grouping modern robotics with past life changing developments like gunpowder, the steam engine, and the computer. There can be no doubt this is game-changing technology that has a growing impact at every level of our society. […]
There is some fascinating work out recently in the October Journal of Consumer Research by psychologists Kimberlee Weaver, Stephen Garcia, and Norbert Schwarz in which they illustrate something they call the “Presenter’s Paradox”. What they’ve discovered, through a series of documented studies, is that the final perception formed by someone on the receiving end of […]
We’ve been covering a lot of territory lately; woke up yesterday in Nashville (kinda sounds like a country song…), our last stop on a big swing that took us up through the Carolinas, across Tennessee, down through Atlanta and back to Florida. Contrary to what one may think, this Fall down time between the shows […]
We spent most of last week in Las Vegas at a couple of trade shows, and once again the best part of the trip was when we boarded that plane for home. We are not gamblers (except on expensive trade show booths…), the food is either very mediocre or very expensive with very little in-between, […]
We are fortunate here at Two Town to have a number of high sku-count collections under development right now (things are cookin’ out there!) and there has been a lot of post-contract, pre-production work involved with some of them. The artist/client interchanges run the gamut from simple “give us a little more bleed” or “saturate […]