“All products are conversations.” –Hugh MacLeod
So if you consider your art to be a statement, then where does that leave you?
The most important driver of continuing success will not be what you have done, but rather what you are doing. Licensing art onto products is not an event, it is a process, and while your portfolio might earn you a place in the dialogue realize that is only the beginning.
Think of it as the “art” of conversation.