Every year about this time we always look at each other and ask “Where did all the business go?” – and then remember that about now it always slows down. The flood eases somewhat, most of the fires are out and we can take a breath, look around the office and wonder what actually ended up at the bottom of those piles on our desks.
In other words – time to buckle down and get to work on next year.
It took us a few years to understand the rhythm of our market. January through July is busy with the various shows and our clients’ sourcing schedules. The late summer months are all about follow up, contracts, art changes and last minute projects. As we head into fall, many of our clients are busy putting their new releases to bed, traveling to overseas factories and finishing up final production details so their new product lines are ready for the January introductions. Since as designers much of our work is done at the front end, we can now turn to some of our own “big picture” work – assessing what we learned this year, what we have versus what we need to have, and what has to be done so we can be ready for that second week of January…when it all starts again.
For an artist, the trick is to use this time wisely. It’s an opportunity to fill in the holes in your portfolio, finish that collection or start a new one (perhaps several?), maybe do some research. Get in the habit of scheduling some studio time to synch with the ebb and flow of the market and you will have a much easier time keeping up once it’s off and running.