License that?!

Great post for art licensors today on Seth Godin’s blog called “When was the last time you bought a tie?” Don’t read Seth? If you want to be in this (or any) biz you should, he has clarity of vision about all things business that is hard to match. Here is one quote from the post:

“The challenge, then, is to develop products that match what the market is looking for, and more important, to overtly and aggressively seek out the people in that situation and ignore the rest.”

Sound familiar? If not, read back through this blog…
If you want to make a living in art licensing you need to give your clients what they want, not just what you like to do. I can’t tell you how many times we get wildly abstract art, or inappropriate fine art, or just plain weird designs submitted to us that bear little or no resemblance to what has been selling product on the market. And usually when we suggest that is the case they want to argue with us about it. I love wild and wooly creativity, however take my word for it – like it or not you won’t be creating a new style category anytime soon in this business, and particularly not in this economy. Study what’s out there. The next big thing is likely to look a lot like the last big thing, because that is what sells in the market – and what sells in the market is where your focus should be.

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