There has been a lot of talk about how the product licensing market has changed for people on all sides of the equation. There has been an ongoing flood of new art and artists, designers and concepts, coaches and contests, all competing for attention in the market. At the same time to further confound things an economic downturn created widespread risk aversion among both licensees and retailers, and new retail buying models continue to force both sku counts and prices downward. But not all models have changed along with the times – in particular agency representation. Yet.
We are updating how we work to better serve our clients.
Two Town Studios (The Great! Idea Company) will now represent product concepts and design-based collections without requiring that those intellectual property owners enter into a full representation contract. We will be able to help our clients cut through the clutter inherent in today’s busy market by providing them with a steady supply of fresh, fully curated, product-worthy designs. For artists and designers we can provide an exposure opportunity for those who have a noteworthy concept they want to market but either don’t have, or don’t want, full representation. We will also continue to represent a very select group of designers in the traditional manner as well.
If you are a licensee who is not currently on our email list (hundreds are) please contact us to receive regular updates of new designs – we would love to have you! If you are an artist, designer or product developer and have a collection or concept that you would like us to review, please see the Submissions page on this site or contact us with any questions.
Come along, it’s going to be an exciting ride!