# The Scientific Method

There’s a lot of talk now about how tough art licensing is getting and how you will need to give it more than a 100% effort to get ahead. But what does that mean? What makes 100%? How does a person give more than 100%, and where do you put your efforts?
Sometimes it helps to look to science for a solution, so here’s a little mathematical formula that might help you answer these questions:

If the letters A thru Z are represented as 1 thru 26, then, A-R-T  L-I-C-E-N-S-I-N-G

comes out to: 1+18+20+12+9+3+5+14+9+14+7 = 112%
So, to achieve our goals in this business it appears we will need to give 112%! So, how does one do it? Well, note that:

H-A-R-D-W-O-R-K:  8+1+18+4+23+15+18+11 = 98%

K-N-O-W-L-E-D-G-E:  11+14+15+23+12+5+4+7+5 = 96%
and

A-T-T-I-T-U-D-E:  1+20+20+9+20+21+4+5 = 100%

So, those three will get you close, however look how far this will take you:

G-R-E-A-T D-E-S-I-G-N-S:
7+18+5+1+20+4+5+19+9+7+14+19 = 128%, and
I-N-N-O-V-A-T-I-O-N:
9+14+14+15+22+1+20+9+15+14 = 133%
So, one can conclude with mathematical certainty that while Hard Work, Knowledge and Attitude will get you close to Art Licensing success, it’s the last two, Innovation and Great Designs that will finally bring you results.
Of course, someone had to point out that this REALLY puts one over the top:
W-H-I-N-I-N-G AND G-R-O-V-E-L-I-N-G = 212%
Well, whatever works…

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