Entries by Jim Marcotte/Two Town Studios

Defend yourself!

My friend Ketra is one of the more astute people I know, she has one of those nimble minds that can quickly hone in on the realities of a situation. She is also unencumbered by years of experience in the “old” licensing world – which gives her a fresh perspective, something that is difficult to […]

Think Like A Brand

Most artists in this business would agree that their goal is to someday be a “brand”. So have you spent any time picturing what that would look like? Visualization is a powerful tool for helping to achieve your goals – so lean back and think about it…if you were a brand, you would…. Define the […]

Call me when you have something

There has been a bit of a brouhaha bubbling on Linked In over a posting by a UK-based wanna-be licensee. Seems he claimed to have a hot new product, POD (print on demand) decorated audio speakers, and that they were a featured product at the last Pulse products show. Apparently no one can verify that. […]

Mine and mine alone…

Kind of interesting that in the last three days we have had two clients inform us (pretty much how it went, not much room to “discuss”…) as we executed contracts that they are no longer willing to print the artist’s name as part of the copyright notice on their products. Both are doing it to […]

Hey – what if…

Interesting review today by Matthew May of the Derek Sivers book Anything You Want: 40 Lessons For a New Kind of Entreprenuer. You can read it here. It’s a little book with a big message, one that breaks out of the usual step by step, follow your biz plan type of advice.  One of my […]

Who changed the music?

Years ago, farther back than I want to admit, I was an young and enthusiastic property investor just starting to work my way into the real estate market. Back then agents were full time professionals, the essentially secret MLS was printed out weekly on reams of computer paper, and commissions were pretty much fixed and […]

Finally – It’s Monday!

It’s been a wild week: we started last Monday in Miami at the China Sourcing Fair, then spent a long day on Tuesday (and the week before) prepping to leave early Wednesday for the Atlanta Gift Market – got back about 10PM last night (Sunday). Pretty much a full week of non-stop tap dancing.    […]

Snippets

Ah, the past Surtex and Licensing shows have been rich producers of snippets. I tried not to miss too many but when things heat up you just can’t stop and write them all down, however still managed to get a few: “If there is anything I have learned in this business it’s that manufacturers constantly […]

Just keep ‘em coming

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.    -Scott Adams (Dilbert) We never go to a show without a number of new collections and a fair amount of new art, and we of course have our expectations about what is going to be a hit. Trying to predict which new […]